Everything published on this site so far, newest first. Use the coloured links above the columns to browse by reader.
Lead Retrieval Basics for First-Time Exhibitors
What a badge scanner actually gives you, what to rent, and the three decisions to make before the show opens.
NFC or Barcode Badges? A Plain Comparison
Printed codes are cheap and everywhere. Chips are quick and harder to copy. How to choose for the event you actually run.
RFID Casino Chips: What Event Tech Can Learn From Them
Casinos put radio tags inside their chips long before most trade shows put them in badges. What the two worlds share.
What Is Actually on Your Conference Badge?
Name, company, an ID number and sometimes more. What a badge stores, who can read it and what you can ask for.
NFC Tags and QR Codes on Event Signage
Smart posters are cheap and easy to overdo. Where tags and codes earn their keep at events, and how to avoid dead ends.
What Poker Odds Teach Exhibitors About Lead Value
Good poker players think in expected value, not single results. The same arithmetic can change how a booth team ranks leads.
On-Site Registration: Shorter Queues, Fewer Reprints
Most queues at the front door are designed in months earlier. Planning, staffing and printing choices that keep people moving.
A Standard Lead Survey That Sales Will Actually Use
Your best bet is one common question set across every show. How to build it, what to leave out and how to get it into your CRM.
How Gaming Trade Shows Handle Badges and Access
G2E and ICE draw tens of thousands of visitors to halls full of casino equipment. Why their access rules are stricter than most.
Prize Draws at Fan Events: Data, Rules and Pitfalls
A prize draw remains the fastest way to collect names at a road show. How to run one that is lawful, fair and useful afterwards.
Casino Player Cards and Event Badges: Two Floors, One Idea
Slot clubs learned long ago how to turn a small plastic card into useful data. What event organisers can take from that history.
Your Phone as the Badge: Wallet Passes at Events
A code in your phone's wallet can replace the queue at the badge desk. What works today, what still goes wrong and what to carry.
Trade Shows at Casino Resorts: A Logistics Checklist
Las Vegas resorts have some of the world's largest meeting spaces. What changes for badges, signal and routes when the hall is next to a casino.
Tracking CEU Credits Without Annoying Anyone
Professionals need proof they attended. How to scan session entry and exit, issue certificates and avoid a long queue at the door.
Cashless Casino Wallets and the Old Debit Badge
Trade shows experimented with badges that could pay for things. Casinos are now moving their slot floors the same way.
Measuring Trade Show ROI After the Booth Comes Down
Your company wants proof that the show paid off. A workable way to count cost, attribute sales and compare events fairly.
Sportsbooks at the Stadium: Lessons for Fan Events
Legal betting has moved into arenas and onto phones. What marketers running fan activations can learn from sportsbook data habits.
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